Cotton Eyed Joe's


New Braunfels, TX


Clothing & Souvenirs

Not Your Average T-Shirt Shop

While Cotton Eyed Joe’s is home to official Gruene Hall merch, it’s not just another souvenir shop. Featuring Texas-made and inspired jewelry, accessories, and brands, alongside Wrangler, Tervis and Richardson caps, there’s something for everyone.

With a charming, relaxed atmosphere and slightly off-center items alongside classic staples, it’s every Gruene buff’s sanctuary for taking a slice of heaven home.

Official Gruene Hall Merch

On the corner directly across from historic Gruene Hall, it’s one of two places in Gruene to find official Gruene Hall merch—naturally the only other place is the old dance hall herself. On those oh-so-beautiful Texas days, you’ll find the antique door propped open, beckoning you to come in and choose your new favorite Gruene piece.

One-Of-A-Kind Designs

With a collection of items thoughtfully designed in-house by Gruene lovers for Gruene lovers, they stock everything from shirts to coffee mugs and hats to stickers. Chock full of items you won’t find anywhere else, Cotton Eyed Joe’s caters to folks who are classic and modern, loyal and rebellious, care-free and passionate, and everything in between.

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